bank bjb Corporate Ethics
In order to achieve bank bjb vision and mission to become 10 largest banks with excellent performance in Indonesia, bank bjb has now made various changes; one of which is by transforming the corporate culture. Corporate culture indicates bank bjb passion in facing fierce and dynamic banking competition. Corporate values defined as GO SPIRIT which consists of Service Excellence, Professionalism, Integrity, Respect, Innovation, Trust which are described in 12 main behaviors:
The corporate culture implementation guidelines have been compiled in Bank bjb’s Corporate Culture Guidelines.
Bank bjb has implement several steps as an effort to internalize corporate values under Human Capital Division. Internalization process assisted by Culture Internalization Team along with the appointed Change Leaders, Coordinators and Agents in each work unit with one of its functions, to internalize corporate culture to their respective work units.
Programs that have been implemented by Human Capital Division include:
- Formulation and Stipulation of bank bjb corporate culture values.
- Establishment of Culture Internalization team in each work unit consisting of Culture Internalization Team, Change Leaders, Change Coordinators, Change Agents and Change Targets as well as Human Capital Division as appointed division that coordinates culture-internalizing process.
- Bank bjb Corporate Culture Program socialization both on site and through print and electronic media.
- Externalizing Bank bjb Corporate Culture Program.
- Strengthening Bank bjb Corporate Culture.
- Training and up-skilling for Change Leaders, Change Coordinators & Change Agents.
- Corporate Culture Survey to perceive and evaluate employee’s level of knowledge, understanding, perception of interests, and beliefs towards the process of organizational transformation and corporate culture.
- Corporate Culture Assessment to determine corporate culture health level in each work unit.
Cultural change is not an easy process, but with strong commitment from all levels of bank bjb’ organization, especially top management, achieving bank bjb vision and mission through corporate culture transformation can be realized well.